February 11, 2020

51 | The psychology of persuasion with Brian Ahearn, CMCT

Brian Ahearn, CMCT, is the Chief Influence Officer at Influence PEOPLE. He also was the Director of Learning with State Auto Insurance. Brian’s areas of expertise include sales, customer service, leadership, and business coaching with an emphasis on applying the science of influence in everyday situations.

He is one of only 20 individuals in the world who currently hold the CMCT designation. This specialization in the psychology of persuasion was earned directly from Dr. Robert B. Cialdini – the recognized authority on the science of ethical persuasion.

He is named one of the Top 100 Influencers of 2016 by the Science of Digital Marketing, Brian’s blog has readers in 200 countries and was one of the Top 30 Psychology Blogs of 2012 according to the Online Psychology Degree Guide. Brian’s first book – Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical – came out in August 2019 and quickly reached Amazon best-seller status in several categories.

Brian has also authored LinkedIn Learning courses on how to apply influence in sales and coaching. His courses have been viewed by more than 90,000 people around the world. To learn more about Brian visit his website https://www.influencepeople.biz/ 

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